Best Email Subject line styles to increase open rates


All of us have countless unread emails in our inbox. During this time, people are overwhelmed with a lot of information but none of us has the time to read and soak all this information in. With so many emails sent to us every day, the ones that have a higher chance of being opened are the ones that have a good subject line. The subject line is your first impression and it is surely more important than the body of your text. There are a few ways in which you can write your subject lines to make your emails stand out.

  1. Simple Emails subject lines

    These subject lines are minimal and usually used when you are receiving a notation about something. The subject line is specific because email has a specific purpose. It also saves the reader’s time.

  2. Single-word Subject Lines

    Using single work subject lines makes your email stand out because it looks very different in between the emails that have a long subject line. Keeping your subject line simple and minimalistic is more likely to make your email effective.

  3. Funny Emails Subject Lines

    Adding humor in the subject line can easily make your email stand out among the other dry email subject lines. It will catch the attention of the receiver and they are most likely to open these emails. It is essential to know your audience before writing a humor subject line.

  4. Shocking Emails Subject Lines

    Controversy sells and grabs the reader’s attention. By the use of shock, insult, or controversy, you may lose some followers too so be careful while using it. Understand your audience’s perceptions and taste before writing a shocking email subject line.

  5. Mysterious Emails Subject Lines

    Mysterious email subject lines will intrigue the readers and cause them to open the email so that they can know what it is about.

  6. Personalized Subject Lines

    Using a personalized subject line does not mean adding your username or personal information rather it means adding location-specific offers and language that will interest the target audience.

  7. Emails Subject Lines including numbers and lists

    Your brain is inclined toward digits so adding a number will catch the reader’s attention. Lists are easier to be processed by our brain and they also increase the curiosity of the reader. As the goal is to make your subject line stand out visually, adding numbers and lists is always a good idea.

  8. Questions and punctuation in Emails Subject Lines

    Writing a subject lies that asks questions to your users increase the chances of it being opened because it creates a dialogue. Similarly, subject lines with punctuations stand out because symbols are used in them.

  9. Missing Out” and Other Scarcity Tactics

    All of us have a fear of missing out so subject lines that threaten scarcity will be able to perform remarkably because of this mentality. You will be surprised by the number of people checking this email.

No matter which style you plan on using, keep in mind that the characters should be under 50, try alliterations, and using caps lock. It is never a bad idea to call people for action. Moreover, know your audience, check your tone and try using you or your in your emails. All of this will help you in making your emails stand out and receive the most clicks.

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