Google Analytics tracking helps in making better business decisions. Marketers are able to record specific interactions or actions on their websites. Website activity is reported in the form of graphs, tables, and flow charts with the use of the goals. Goals track completed conversion generally but they can also track special website events.
Goals are able to provide a large amount of data and good visual reports. Google Analytics goals are a great way of automating the PowerPoint sales funnel on your website. This automation gives a mechanism for reporting, better decision making, and data diving.
A few features of Google Analytics goals:
- Goals is applicable to specific posts, pages, products, or forms
- It is able to track how many pages are viewed in a given session
- Goals shows the number of times a visitor comes to your website before making a purchase
- It shows the amount of time that a visitor stays on your website
- It can have a total amount of money assigned to them as a value of completion
Google Analytics Goals is free. Google provides a large deal of analytics and data for free.
Reasons to like Google Analytics Goals
There are a few reasons that will make you like Google Analytics goal tracking:
- You can view both conversion rates for different offerings or inquiry forms
- Goals helps you look at the trends
- It helps you in highlighting abandonment rates in your website
- Marketing program ROI can be tracked using goals
- Goals help you in spotting the origination of converting traffic such as is Facebook producing revenue?
- You can get alerts about unknown issues with the help of dip in goal activity
Marketers and website owners can track key activities using Goals such as:
- Contact inquiry
- Registrations of websites
- Customer reviews
- Downloading white paper
- Downloading Files or eBook
- Membership and newsletter signup
- Product sale through an e-commerce store
- Blog comments
- Social sharing
Looking at e-commerce sales specifically can provide you with the opportunity to learn from the standard Google Analytics goal tracking:
- Sales performance by date and individual products
- Highest sources of revenue such as social media, direct and organic search, etc.
- Conversion rates at every step of the sales funnel
- Conversion rates by geography
- Conversion rates by the user device
- Visitor paths on the website before the purchase
- Purchasing time
- Conversion paths that is an organic search which is followed by a direct visit leads to purchase
- Path length which means activity steps before actual purchase
This data is not only helpful in highlighting high-performance conversions and the sales but the data also helps you in virtually analyzing all that happens on your website before the conversion takes place.
Start using Google Analytics Goals
After knowing about all this that Google Analytics Goals offer, everyone would want to jump into it. Goals is very easy to set up and use in your marketing and sales efforts. Most people have no knowledge about goals and when they come to know about goals and their importance, they are very surprised.