Collecting accurate marketing data is important because it helps you create better strategies for your business. Giving a clear picture of your business and target market, it allows you to attract new customers. Real data gives you power as you are creating a marketing strategy based on real data and not merely ideas.
Being constantly surrounded by data is a privilege because it lets you use this information to make good business decisions. This is important for the long-term success of the business. There are a few key data points that include the percentage each lead source had, the most effective lead sources, the source of the lead which can be internet, referral, trade show, etc., the average cost of lead by the source, the time telemarketing took to close, etc.
Access to marketing data gives you the power. It not only drives the majority of sales but also they close in a fraction of the time. This also enables the business to make better decisions such as allocation of marketing money which turns into a well thought of marketing budget, further leading to greater sales.
Marketing Data Tools
Few marketing tools are available which include:
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Google Analytics
Visitor activity is observed with this tool. You can look at how many visitors visit your website daily, where did they come from, and the posts, pages, and products they viewed. It also performs conversion tracking.
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Google Webmaster Tools
It is a free tool that enables you to see your website in Google’s eyes. You can see the web pages that show up most in the search, how Google views your website’s health with regards to Meta description, inbound links, and Meta titles and search ranking.
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WordPress SEO by Yoast
This tool is useful because this plugin gives you immediate feedback on the website’s content’s health on the page and the post level. You can tell if you need to address on-page SEO issues.
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Google Trends
This tool allows you to have a look at the search traffic for a search phrase or term, over a period of time. You can also view related topics or phrases and geographical interests.
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Alexa
Alexa allows you to see the statistics about the traffic and visitors. It gives a good overview of the website and your competitors. Site data compares the overall site ranking concerning other websites, bounce rates, top keywords, upstream websites, and visitor demographics.
How to use these tools to develop a marketing strategy?
There are a lot of ways that these tools can help you but most important, they help you figure out:
- Validation of ideas related to product and services
- Competitor research
- Fine-tuning of the target market
- Finding out if you can win in an organic search with specific terms
- Reviewing the path of web traffic and validating the efforts of driving the traffic
- Finding out the conversion of web traffic to sales and leads
- Reviewing the sales funnel on the website to compare checkout, sale activity, and cart
This data not only guides you in the right direction but also is beneficial in other ways for the company such as helping you to target the right customers, stops you from spending money on developing products that are overly competitive, and even missing out on search terms that are good.
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