Search engine optimization is one of the most important tools for owning or operating a website is Search Engine Optimization (SEO). To earn views and traffic, SEO has become one of those tools that are very beneficial for the website owners. SEO is an applied standard to make your website optimized for search engine rankings. In easier words, with the application of complicated algorithms on the website, it shows in the top search results of search engines like Google, Bing, Yahoo, etc. Search Engine Optimization improves your websites ranking in search engine results.
Whenever you search for something on Google, many websites are displayed in front of you and you may think this order is random but it is not. What goes behind the search engine is more complex than you can imagine. The results of the searches are based on search engine ranking algorithms. Applying the set of processes and rules on your website means that you are optimizing it so it is ranked high and displayed in the top searches.
Stages of SEO
SEO is a framework that consists of rules and processes rather than a process. It improves the website and adds to its quality with an easy interface and by making it user friendly. There are three main stages of processes: Technical, On-site, and Off-site SEO.
It is the first and the most important step in SEO. It deals with the configuration of your website. Technical SEO involves setting up and configuring the website so that the engine crawlers can index and easily crawl the website. Issues with crawling and indexing can affect the search engine ranking. You should do it perfectly for the first time.
The second step in the SEO process is On-Site SEO. This refers to the elements and contents of your site. To make the site and content more search engine friendly, a set of rules is applied to it. The context and appearance matters to them as the search engines do not read your content. This is exactly where techniques and tools like image SEO, title optimizations, headings, keywords, internal links, structured data markup, website structure, etc., come into play. More right signals sent to the search engine result in more ranking and credibility of your website.
The third and last step of the SEO process is Off-Site SEO. It refers to building links and optimization of the site so that it can get a high search engine ranking. It ensures that your site is the prime candidate when someone searches something related to it in the search engine. Another thing that can help in your website’s high ranking is the backlinks in your site. The quality and number of the backlinks used affect the impact of search engine ranking. Off-site is necessary to ensure that the links produced are not affecting the rankings in the search engine. Having good quality content will generate natural links automatically which in turn will result in more traffic and higher ranking.